Campaign: “ASUS HALLOWEEN 2016 AD : Red Riding Hood” LUNCH PROJECT
ASUS – affordable high-tech products manufacturer has requested a series of Halloween commercials for three of their product lines (Laptop, Smartphone, and Gaming VR-ready laptop)
Background: Lower pricing strategy creates doubts among potential buyers.
Strategy: Despite a lower price the quality and performance of ASUS products go head to head with the most expensive brands on the market.
Idea: ASUS products hold unexpected powers and performances.