Campaign: “ASUS APRIL FOOLS : How to charge your Tesla with ZENFONE MAX” LUNCH PROJECT
Asus has requested an April fools’ day social media campaign to promote their new high-capacity battery smartphone Zenfone Max.
Idea: Zenfone Max’s battery is so powerful that you can charge an electric car with it”.
Execution: We’ve hijacked Asus’s how-to video series ZenHow. And in a collaboration with Tesla Taiwan, we’ve introduced the brand new Zenfone Max and its capability to charge an electric car with a specially developed Asus to Tesla charging adapter (ATC).
The campaign has included social media posts as well as a landing page and a design & production of the real 3D printed charger.
The campaign has created a buzz on social media and gotten the attention of international tech news sites as well as local Taiwanese media outlets.
