ASUS

Campaign: “ASUS HALLOWEEN 2016 AD : Red Riding Hood”    LUNCH PROJECT

 

ASUS – affordable high-tech products manufacturer has requested a series of Halloween commercials for three of their product lines (Laptop, Smartphone, and Gaming VR-ready laptop)

Background: Lower pricing strategy creates doubts among potential buyers.

Strategy: Despite a lower price the quality and performance of ASUS products go head to head with the most expensive brands on the market.

Idea: ASUS products hold unexpected powers and performances.