Give Blood

To be able to deal with this seemingly easy brief: “GiveBlood is in need of new blood donors”, we spent weeks on research and it eventually paid back. We found out that the top second reason people don’t donate blood is: “I am too busy”. However not many of them know that actual blood donation time is as little as 7-10 minutes.

To demonstrate this we created Press, Outdoor (Ambient) and Direct marketing campaign that puts in comparison people’s daily habits and the actual blood donation time.