General Electric

Since it’s inception over 100 years ago of having just a light bulb company in Shenyang, GE China has rapidly become so big and hard to understand as a brand.

GE China needed an overarching story that is simple yet inspiring. A story that makes employees feel proud to be at GE China and the impact what they make really matters.

We created an overall communication theme and systemised visual elements that told their story that’s not just about the technology solutions they make, but one that’s about the potential of the individual and their possibilities they contribute at GE China.