Leica Microsystems Singapore has requested a direct mail to increase brand awareness among potential clients like hospitals, laboratories, universities, and forensic offices.
Strategy: Powerful microscopes have the capability to wow us and surprise us with exciting new discoveries.
Idea: Demonstrate the enlarging power of Leica microscopes by folding a large A3+ PR letter (printed on ultra-slim paper) into an extremely small envelope the size of a business card.
