Campaign: Taiwan Tourism Bureau: The Islands of your Dreams
Taiwan Tourism Bureau has requested a standard tourism promo film for the Penghu islands in Taiwan. –> We took a different approach.
Background: The majority of visitors follow the standard guide books and take the usual tours to experience the islands. Unfortunately, the real beauty of the islands is hidden far beyond the recommended restaurants and day trips to overcrowded attractions.
Idea: Inspire visitors to find their own way of experiencing the islands.
Execution: Inspiring film showing a young girl’s daydream journey throughout the islands and creating her own image of the Penghu Islands.
The film has created a buzz on social media, gotten attention from major local Taiwanese media, and significantly helped to increase the number of visitors traveling to Penghu Islands in the following months.
It was also awarded Platinum at the MUSE Creative Awards in New York.
