Campaign: “VANA CANDLES – MOTHER’S DAY AD : Say it with Candles” LUNCH PROJECT
A 100% pure soy wax candles brand Vana Candles asked to create a social media campaign promoting their Mother’s day gift box collection.
Background: In the contrast with Western cultures, the relationship between East-Asian parents and their children is based on rather formal interaction. It’s unusual children would say to their parents they love them or vice versa.
Strategy: Vana Candles provides a solution to those who want to express their feelings but don’t know how to.
Idea: A gift box of Vana candles can be the way how to tell your mother you love her.
Execution: “Say it with Candles”