VANA Candles

Campaign: “VANA CANDLES – MOTHER’S DAY AD : Say it with Candles”    LUNCH PROJECT

 

A 100% pure soy wax candles brand Vana Candles asked to create a social media campaign promoting their Mother’s day gift box collection.

Background: In the contrast with Western cultures, the relationship between East-Asian parents and their children is based on rather formal interaction. It’s unusual children would say to their parents they love them or vice versa.

Strategy:  Vana Candles provides a solution to those who want to express their feelings but don’t know how to.

Idea: A gift box of Vana candles can be the way how to tell your mother you love her.

Execution: “Say it with Candles”

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